NewCo follows the story of and brings people inside new kinds of companies reshaping work, cities, and the world. At SXSW Interactive, you can see more than two dozen NewCos from Austin onstage. Here are 10 thoughtful sessions that feature NewCos.

Internet of You: Wearables and Under-Skin Marketing
UnderArmour Connected Fitness
Douglas Ziewacz, Head of NA Media and Advertising
March 11, 12:30-1:30 p.m.

Austin’s Best Hardware Startups
Capital Factory
Gordon Daugherty, Director
March 11, 2-3 p.m.

The Startup Struggle Is Real
Jenny Fielding, Managing Director
March 12, 9:30-10:30 a.m.

5 Cities, One Fed, $50 Million: Smart City Challenge
Joseph Kopser, CEO/Co-Founder
March 12, 12:30-1:30 p.m.

The Latino Factor: A $1.4T Future for Startups
International Accelerator
Phil Pompa, Managing Director
March 14, 12:30-1:30 p.m.

Parenting Without Pixels: The Tech-Enabled Future
Lee Moreau, Principal
March 14, 12:30-1:30 p.m.

Designing for Sh*t That Doesn’t Exist Yet
Chaotic Moon Studios
Four members of Chaotic Moon Studios team
March 15, 9:30-10:30 a.m.

Take No Sh*t: Thrive as an XX in an XY World
WP Engine
Heather Brunner, CEO
March 15, 11-12 p.m.

Bitcoin and Blockchains: The Next App Platform?
Chris Mountford, Developer Zealot
March 15, 5-6 p.m.

The Modern Industrial Revolution: American Manufacturing for Startups
MRC/Open Arms
Meg Erskine, President and CEO
March 16, 11-12 p.m.

Photo: kris krug

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